Waitrose Christmas Branding

National retailer John Lewis/Waitrose sell quality, carefully sourced items. They approached us to create lettering for their Christmas stores, products and packaging. We created illustrated characters as part of a “collaborative alphabet” along with a handful of other designers. The designs had to be decorative but legible enough to shine out from the shelves. They were implemented across a huge number of items: point of sale, shopping bags, mince pies, christmas cards, gift wrap, and more.