Mycore Pilates branding

Mycore Pilates offer reformer and matwork studio. We were commissioned to create their brand identity for the launch of their new Hitchin studio. The brief was to use a butterfly in the logo and represent the ‘core’ muscles used in Pilates.

The butterfly idea came out of their long search for the perfect space to set up their new studio and their mantra ‘Happiness is a butterfly, which when pursued is always just beyond your grasp, but which, if you sit quietly, may settle upon you’